Sparkle Cupcakery launches ‘The Little Black Book’
The Vitals:
The call to action for Sparkle Cupcakery’s ‘The Little Black Book’ launch went a little like this: ‘Life’s too short; eat dessert first’. With this in mind we vowed to ditch the calorie counter for the night and indulge in a sparkly cupcake fiesta. Mixing food and fashion can be a risky business but Kathryn Sutton (Sparkle Cupcakery Founder and Director) believes that cupcakes are the Little Black Dress of the food world. Dress them up or down, they are comfortable for any occasion. Perched out for all to see, The Little Black Book held its own in amongst the black-clad guests. Immersing themselves in cupcake fever were Pete Everett, Sally Obermeder, Rupert Noffs, Tiffany Farrington, Ruby Jacenko, Alex Zabotto-Bentley and Jaime Wright to mention a few.
What went on :
Arriving at Sparkle Cupcake HQ, guests had already started to spill out onto the Foveaux street side of the store. You could cut the frosty air with a knife, but it had absolutely nothing to do with the guest list or the air-conditioning. At first we agreed that the free flowing Moet was the perfect ice breaker, but within minutes the real culprit was revealed – it was what we’d all been waiting for, those perfectly sculpted cupcakes of course! Kathryn Sutton took a moment to deliver a short but sweet speech, singing praise to her dedicated staff, publisher and guests.
What we’re addicted to:
Baking up a storm: ‘Oriental Flower’, ‘Green Tea and Bubbles’, ‘Pupcakes’, ‘Lemon Daisy’ and ‘Orange Blossom Sparkle Kisses’.
What we’re not: Sugar Coma’s
What else:
We chatted with Nani Indah (Sparkle’s head chef) whilst she was taking a well deserved break in the far corner of the store. Nani coyly revealed the many thousands of cupcakes that Sparkle Cupcakery bakes for Sydneysiders each week. Does she sample them all? Why, it’s all in a days work.
Head in store or log onto www.sparklecupcakery.com.au to purchase your copy of The Little Black Book.
Location: 132 Foveaux Street, Surry Hills, NSW 2010
Date: 10 March 2011
